Elysian

Logo, Visual Identity, Packaging

This was a self-initiated project, using Chat GPT to create a concise brief detailing the desired values, style and deliverables for the brand.

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I adapted a typeface that I believed fit the Luxury and Sophisticated values of the brand, while maintaining an organic elegance through its use of curves and serifs. 

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The logo was a further abstraction of the typeface's "E", which I believe subtly references the other-worldly connotations of the word 'Elysian', which means "of Elysium", due to the star motif present throughout the identity of the brand.