Branding and Social Media

This project involved the streamlining of an existing and successful Climate Activism and Awareness Group.

Having held several activism events and ceremonies across the UK, the group was already recognisable, but lacked a coherent Social Media presence and visual identity.

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I was first asked to create a concise colour palette and brand image, including the use of typography and imagery on our social media and printed banners.

I then used this new identity to create a series of colour-coordinated social media assets to be used within a new strategy on Instagram and Facebook.